According to an article in the Charleston (South Carolina, not West Virginia) Post_and_Courier, a Federal appellate court affirmed a lower court decision that the "USC" letter logo means "University of Southern California" and not "University of South Carolina". What difference does it make? Well, a lot. College sports are big business, both on and off the field. The University of South Carolina Gamecocks may not have had a great season on the field, but they were Number12 in the country in the net money which their athletic programs brought to the school. Sports merchandise, at least as much as gate receipts from games, means big bucks. The USC or SC logos are a bigger deal to Carolina (South, not North) in baseball than football. Football games, with their omnipresent cheerleaders and spectacle, can highlight their mascots on sports paraphernalia, but a big chicken just looks gaudy on a baseball cap. Guess we got to get Cocky in baseball, too.
4 comments:
I've heard good things about Charleston. Hope to get there this year! You've been warned!
I look to forward to seeing you, Kate. You can meet the lovely Diane, as well.
USC blows. University of Spoiled Children (I refer to the one in So Cal of course!)
...and they hired Lane Kiffen as head football coach. Go figure.
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